Abstrak

---

Promotion is an essentialpart of the successful of the product sale. Unfortunately the promotion of traditionalfood home industry commonly is still done conventionally; information from person to person due the fee of advertisement through electronic media ( Radio or Television) is expensive. However the producer can utilize online media as a tool for promoting their product. Hence this paper will propose a model of advertorial video that can be uploaded into online media as an alternative way to increase the sale of the traditionalfood home industry. There are three stages involved in producing the advertorial video. First is pre-production; in this stage, the producer must set the topic, do some research or observation, make aframework and prepare some tool to be used. Second is production; it is the time to do the shooting, selecting the shooting result, writing the script, recording the voice over. The last stage is post- production; there are several jobs to be done: editing video and voice, then mixing process